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Facebook Ads Crash Course Guide

Facebook Ads Crash Course Guide

If you’ve never run Facebook ads before, perhaps have tinkered a few times with the blue Boost button, or maybe even attempted building a couple ads inside Ads Manager with little to no success, this Facebook Ads Crash Course guide is for you. While Facebook...
How to Verify your Domain with Facebook

How to Verify your Domain with Facebook

As 2020 was winding down and news broke about Apple’s upcoming iOS 14 changes as it related to Facebook, its pixel tracking capabilities, and what that meant for advertisers, Facebook began encouraging Business Page admins to verify their website domain(s)...
Upgrading Google Analytics to GA4

Upgrading Google Analytics to GA4

Google Analytics is a free and comprehensive website analytics tool available to anyone with a website, regardless of what specific website platform/CMS you use for your small business site. On top of gathering website visitor data like how many unique visitors come...
What is On-Page SEO & Why It’s Needed

What is On-Page SEO & Why It’s Needed

As a small business owner trying to understand and harness the power of SEO, you may be wanting to break it down into more manageable chunks. What do you need to do on your website to improve your SEO? What about off your website…are there other activities you...
Facebook Boost Improvements

Facebook Boost Improvements

Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the differences between advertising using the Boost button and creating an ad inside...
8 Things to Know about Facebook Business Manager

8 Things to Know about Facebook Business Manager

Facebook Business Manager is an interface that allows you as a business owner to manage your Facebook Business Page, Facebook Ads account, and Instagram account, and the people who work on those properties with you. Business Manager can be confusing; it’s one of...

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