What is On-Page SEO & Why It’s Needed

What is On-Page SEO & Why It’s Needed

As a small business owner trying to understand and harness the power of SEO, you may be wanting to break it down into more manageable chunks. What do you need to do on your website to improve your SEO? What about off your website…are there other activities you...
Facebook Boost Improvements

Facebook Boost Improvements

Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the differences between advertising using the Boost button and creating an ad inside...
8 Things to Know about Facebook Business Manager

8 Things to Know about Facebook Business Manager

Facebook Business Manager is an interface that allows you as a business owner to manage your Facebook Business Page, Facebook Ads account, and Instagram account, and the people who work on those properties with you. Business Manager can be confusing; it’s one of...
Facebook Special Ad Categories

Facebook Special Ad Categories

Small businesses and solopreneurs using Facebook advertising to reach audiences for housing, credit, or employment opportunities may be required to identify their ads as a Special Ad Category ad. Facebook created the Special Ads Category to prevent discrimination in...
How to Get More Leads from your Website Copy

How to Get More Leads from your Website Copy

Your website is the online home base for your small business. Even if you also have a brick and mortar store, your website is at the core of your online marketing strategy. Your website is so much more than your domain, your logo, and your layout. The words on your...
Podcasting 101 for Small Business Owners

Podcasting 101 for Small Business Owners

Do you want to create content for your small business, but you feel like blogging or videos aren’t the right fit for you? Podcasting might be the answer you’ve been searching for. Podcasting has been steadily growing in popularity since more and more...

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