by LizJostes | Feb 3, 2021 | Social Media
If you’ve never run Facebook ads before, perhaps have tinkered a few times with the blue Boost button, or maybe even attempted building a couple ads inside Ads Manager with little to no success, this Facebook Ads Crash Course guide is for you. While Facebook... 
by LizJostes | Jan 18, 2021 | Social Media
As 2020 was winding down and news broke about Apple’s upcoming iOS 14 changes as it related to Facebook, its pixel tracking capabilities, and what that meant for advertisers, Facebook began encouraging Business Page admins to verify their website domain(s)... 
by LizJostes | Dec 28, 2020 | Tools/Apps
Google Analytics is a free and comprehensive website analytics tool available to anyone with a website, regardless of what specific website platform/CMS you use for your small business site. On top of gathering website visitor data like how many unique visitors come... 
by LizJostes | Dec 20, 2020 | Small Business
The internet, websites, and social media can be wonderful things. From a small business stand point, these tools provide an easy, effective, and economical way to establish and grow businesses, and advertise to reach potential customers. But the flip side of that... 
by LizJostes | Oct 12, 2020 | Small Business
As a small business owner trying to understand and harness the power of SEO, you may be wanting to break it down into more manageable chunks. What do you need to do on your website to improve your SEO? What about off your website…are there other activities you... 
by LizJostes | Sep 14, 2020 | Small Business
You have a website for your small business, have started to learn about the benefits of optimizing your pages for search, have gained an understanding of the basics of SEO, and are ready to begin your website SEO project. So, how exactly do you begin with that SEO... 
by LizJostes | Aug 31, 2020 | Social Media
Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the differences between advertising using the Boost button and creating an ad inside... 
by LizJostes | Aug 17, 2020 | Social Media
Facebook Business Manager is an interface that allows you as a business owner to manage your Facebook Business Page, Facebook Ads account, and Instagram account, and the people who work on those properties with you. Business Manager can be confusing; it’s one of... 
by LizJostes | Aug 3, 2020 | Social Media
Facebook advertisers are required to designate a new campaign as a Special Ad Category campaign if it falls under any of these 4 classifications: Housing, Employment, Credit, or Politics. We’ve previously discussed Housing, Employment and Credit ads in our... 
by LizJostes | Jun 22, 2020 | Small Business, Social Media
If you’re a small business owner with a social media strategy already in place, you might think that you’ve got all your online marketing plans covered. But social media and online marketing are not the same things. In fact, social media is only one part...
