by LizJostes | Apr 2, 2018 | Our Awesome Content, Social Media
Facebook ads data and tracking capabilities offer more than simply telling you how many times users clicked on your ads, taking them to your site. Facebook ads can also tell you if users who clicked on your ads, visited certain website pages, or took certain actions...
by LizJostes | Mar 26, 2018 | Our Awesome Content, Social Media
Not to be a Debbie Downer, but all too often, educational and “how to” social media blog posts are approached from the “best practices” standpoint. But what if you – an extremely busy small business owner – don’t know that,...
by LizJostes | Mar 19, 2018 | Our Awesome Content, Social Media
Instagram is continually-evolving to become more and more dynamic. Long gone are the days of simply sharing (single) photos. Now it’s single photos, multi-photo posts, videos, Instagram Live, Instagram Stories and Highlights. There are, of course, still personal...
by LizJostes | Mar 12, 2018 | Our Awesome Content, Social Media
Let’s say you’ve already determined what social media platforms are the best for your specific business, you’ve created your chosen social media profiles, and you’ve optimized each social media profile or page in every way possible. The next...
by LizJostes | Mar 5, 2018 | Blogging, Our Awesome Content, Social Media
Blogging is an incredibly valuable online marketing task, but it can take a fair bit of time. Of course, each new blog post provides all sorts of value simply be being on your site (especially if you optimize your blogs for search), but you want to make sure you are...
by LizJostes | Feb 26, 2018 | Our Awesome Content, Small Business, Social Media
Working with a social media or online marketing consultant shouldn’t automatically mean you turn the reigns over to that consultant to manage all aspects of your small business’ online presence. A good consultant should help you identify what works best...
by LizJostes | Feb 19, 2018 | Our Awesome Content, Social Media
We help small business owners and independent professionals with all of their online marketing needs, and Facebook Ads are just 1 of the services we offer. If there is existing ads history, we always dig into it to see what types of ads were run, the copy and images...
by LizJostes | Feb 12, 2018 | Our Awesome Content, Social Media
Your Google My Business account is sort of a hybrid directory listing and social media profile, and is important for your company’s Google search presence. It also serves as a dashboard of sorts for your business for many of the Google products including Google...
by LizJostes | Feb 5, 2018 | Our Awesome Content, Social Media
If you’ve been active on Google for your business for some time, you are probably aware of and even have your own Google+ Page for your business. The Google My Business product is basically the updated version of the original Google+ Business Pages, and this...
by LizJostes | Jan 29, 2018 | Our Awesome Content, Social Media
There’s a lot of pressure when it comes to social media and your business. First, social media never sleeps. Then, each social platform has different rules you need to follow in order to be successful. Next, the social space is a noisy one, and small business...
