by LizJostes | May 13, 2019 | Small Business
Google Ads continues to work to improve the effectiveness of its ads with features like Responsive Search Ads and using your Google My Business Listing as a Location Extension. Let’s look at how to set up each. Google Ads Responsive Search Ads & Google My... 
by LizJostes | Apr 29, 2019 | Small Business
Creating content – any type of content – requires ideas and a plan. All businesses should intend to create original content to use as part of their marketing. Thanks to technology, recording and posting video content has never been easier. You... 
by LizJostes | Apr 22, 2019 | Social Media
Facebook Business Manager is a tool designed for agency use that allows an agency owner to assign Page and Ads account access of client accounts to employees at the agency. Facebook has steadily encouraged adoption by more than just agencies – including... 
by LizJostes | Apr 15, 2019 | Small Business, Social Media
Developing processes for your online marketing strategy (and, really, anything else in your small business) makes your day-to-day more efficient and less hectic from time, organizational, and stress standpoints. Processes typically also make your efforts more... 
by LizJostes | Mar 25, 2019 | Small Business, Social Media
Business owners with a Facebook Business Page have the opportunity to publish job listings for their company. (Yes, LinkedIn isn’t the only platform to post jobs anymore!) When you publish a Job post on your Facebook Business Page, it will publish to your... 
by LizJostes | Mar 18, 2019 | Our Awesome Content, Social Media
As you work to plan your social media content strategy, and you sort through what content you’ll create, what platforms and marketing tools you’ll use, and the nature of the curated and original content that will be posted to your brand accounts (thus... 
by LizJostes | Mar 4, 2019 | Our Awesome Content, Small Business
The Amazon advertising platform is a self-serve ads tool that people who are selling on Amazon can use to promote their products and increase sales. For anyone who has used other social media and search ads platforms, you’ll likely see many similarities to... 
by LizJostes | Feb 25, 2019 | Our Awesome Content, Social Media
Facebook Premiere allows Facebook Page admins to upload a pre-recorded video to their Page and schedule it to “premiere” at a set day and time as if it was a live video. Facebook Premiere videos are pretty much the best of all worlds: People who want to... 
by LizJostes | Feb 18, 2019 | Our Awesome Content, Social Media
Do you ever miss the days when Instagram was merely a (single) photo sharing app? You know, before businesses needed to think about videos, and Boomerangs, and Stories, and Lives, and stickers, and Highlights, and IGTV, and gaining enough followers for the swipe up... 
by LizJostes | Feb 11, 2019 | Our Awesome Content, Social Media
Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what... 
