by LizJostes | Sep 23, 2019 | Social Media
Facebook owning Instagram brings with it both pros and cons. Pros would include things like being able to run Instagram ads using Facebook’s Ads Manager, accessing Instagram activity – including direct messages – within your Facebook Business Page... 
by LizJostes | Sep 16, 2019 | Social Media
Holding a contest on your Facebook Business Page is an excellent way to grow your Page Likes, gain organic exposure of your Page and business, and show customer appreciation. Commonly referred to as a “Facebook contest”, it’s technically a... 
by LizJostes | Sep 9, 2019 | Small Business
SEO is a multi-faceted online marketing skill, concept, and tactic. For starters, SEO is probably one of the most daunting and overwhelming tasks for the average small business owner. It seems complicated and scary, and you know you want to make Google happy and keep... 
by LizJostes | Aug 26, 2019 | Small Business, Social Media
You are a small business with a great idea for a new campaign! You’ve finalized the details of the campaign, have some excellent photos or videos to use, have written your ad copy, have outlined your target audience for the campaign, and have a link to a page on... 
by LizJostes | Aug 12, 2019 | Social Media
Hashtag use on social media used to be so simple. Hashtags were solely a “Twitter thing”, and despite having the same uses on Twitter as they do today, the old 140 tweet character limit didn’t allow you much space to go crazy with hashtags even if... 
by The E R Team | Aug 5, 2019 | Social Media
So often, social media managers and trainers focus solely on helping their clients learn the best practices for things like their social media content mix, engagement techniques, optimal posting schedules, and targeting of their ideal clients. Because making sure our... 
by LizJostes | Jul 22, 2019 | Social Media
One of the most common “ah-ha” moments clients have when we work on their Facebook ads are the many, many ways to target when using Facebook’s Ads Manager. Without even digging into “next level” audience targeting using your Facebook... 
by LizJostes | Jul 8, 2019 | Social Media
Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incredibly powerful... 
by LizJostes | Jul 1, 2019 | Small Business
You’re a small business owner who has all their online marketing essentials in order, including a website. You understand that your website is your online home base, and where all your other online marketing efforts are directed. But do you know how well your... 
by LizJostes | Jun 24, 2019 | Small Business
Have a great idea for a new business? Excellent! There’s a lot of work to do and decisions to be made to launch your new small business. On top of (hopefully) doing most things right when you establish and initially grow your small business, you definitely want... 
