by LizJostes | Mar 4, 2019 | Our Awesome Content, Small Business
The Amazon advertising platform is a self-serve ads tool that people who are selling on Amazon can use to promote their products and increase sales. For anyone who has used other social media and search ads platforms, you’ll likely see many similarities to... 
by LizJostes | Feb 25, 2019 | Our Awesome Content, Social Media
Facebook Premiere allows Facebook Page admins to upload a pre-recorded video to their Page and schedule it to “premiere” at a set day and time as if it was a live video. Facebook Premiere videos are pretty much the best of all worlds: People who want to... 
by LizJostes | Feb 18, 2019 | Our Awesome Content, Social Media
Do you ever miss the days when Instagram was merely a (single) photo sharing app? You know, before businesses needed to think about videos, and Boomerangs, and Stories, and Lives, and stickers, and Highlights, and IGTV, and gaining enough followers for the swipe up... 
by LizJostes | Feb 11, 2019 | Our Awesome Content, Social Media
Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what... 
by LizJostes | Feb 4, 2019 | Our Awesome Content, Social Media
Small businesses that have collected at least some customer reviews, either by directly asking customers to do so or being lucky enough that their customers proactively leave a review for them on a relevant social media platform or directory listing, might as well... 
by LizJostes | Jan 28, 2019 | Our Awesome Content, Social Media
Businesses can be reviewed and rated on a whole host of websites like Google, Yelp, TripAdvisor, Zillow, BBB, and Angie’s List, to name a few. Businesses want to receive positive customer reviews because reviews add credibility to a business and what they offer... 
by LizJostes | Jan 21, 2019 | Our Awesome Content, Small Business
You’ve been in business for a little while. You’ve built a good client roster or list of customers who have purchased from you. Now you want to earn even more business by harnessing the power of a solid review. We all know that in this online world, there... 
by LizJostes | Jan 14, 2019 | Our Awesome Content, Social Media
Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from... 
by LizJostes | Jan 7, 2019 | Our Awesome Content, Small Business
The first step in developing an online marketing strategy for your small business is to decide what content you will commit to create. Determining this is step one for your strategy because consistency is key to, well, just about everything, a completely-curated... 
by LizJostes | Dec 31, 2018 | Our Awesome Content, Social Media
Everyone’s favorite digital bulletin board has made some platform updates that are sure to be crowd pleasers! After Pinterest rolled out the ability to connect your YouTube channel, Etsy shop, and Instagram account to your Pinterest account, in late fall 2018,... 
