Social Media Video Optimization and Promotion Steps

Social Media Video Optimization and Promotion Steps

I have been recording videos for use on social media, for years. For me, very little prep is needed to record a video. I write down a few bullet points that I know I want to incorporate into my video content, then setup my recording area, and hit the button. My videos...
How to Add Services to your LinkedIn Profile

How to Add Services to your LinkedIn Profile

LinkedIn offers 2 types of accounts – Personal Profiles and Company Pages. On LinkedIn, you make Connections with other Profiles (users) and you can choose to follow Company Pages. LinkedIn Profiles have the ability to interact with other Profiles, send...
7 Things you Need to Run a Facebook Ad

7 Things you Need to Run a Facebook Ad

Are you ready to run your first Facebook ad campaign? Facebook’s advertising platform is a powerful, effective, and cost-efficient advertising tool, and something that’s accessible and on-budget for even the smallest of businesses. Though it’s also...
Facebook Timeline Contests: The What, Why & How

Facebook Timeline Contests: The What, Why & How

Holding a contest on your Facebook Business Page is an excellent way to grow your Page Likes, gain organic exposure of your Page and business, and show customer appreciation. Commonly referred to as a “Facebook contest”, it’s technically and legally...
SEO Keyword Research and Searcher Intent

SEO Keyword Research and Searcher Intent

SEO is a multi-faceted online marketing skill, concept, and tactic. For starters, SEO is probably one of the most daunting and overwhelming tasks for the average small business owner. It seems complicated and scary, and you know you want to make Google happy and keep...
Social Media Hashtag Best Practices

Social Media Hashtag Best Practices

Hashtag use on social media used to be so simple. Hashtags were solely a “Twitter thing”, and despite having the same uses on Twitter as they do today, the old 140 tweet character limit didn’t allow you much space to go crazy with hashtags even if...

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