by LizJostes | Jan 14, 2019 | Our Awesome Content, Social Media
Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from... 
by LizJostes | Jan 7, 2019 | Our Awesome Content, Small Business
The first step in developing an online marketing strategy for your small business is to decide what content you will commit to create. Determining this is step one for your strategy because consistency is key to, well, just about everything, a completely-curated... 
by LizJostes | Dec 31, 2018 | Our Awesome Content, Social Media
Everyone’s favorite digital bulletin board has made some platform updates that are sure to be crowd pleasers! After Pinterest rolled out the ability to connect your YouTube channel, Etsy shop, and Instagram account to your Pinterest account, in late fall 2018,... 
by LizJostes | Nov 26, 2018 | Small Business, Tools/Apps
In the social media world, we talk about “pixels” and “remarketing” and “custom audiences” quite frequently. Capturing traffic to later advertise to on our social media platform of choice is very powerful because we are showing our... 
by LizJostes | Nov 19, 2018 | Our Awesome Content, Small Business
Businesses of all kinds are very much living, breathing entities. In fact, it’s normal for businesses to grow and change over time. Many businesses will follow a pretty direct, straight path, while others will take a more noticeable turn here or there. Big (ish)... 
by LizJostes | Nov 12, 2018 | Our Awesome Content, Social Media
Let’s say you’ve given Facebook ads a try. And you’ve set up your Facebook pixel in order to gather your website visitors who are logged into Facebook while checking out your site, knowing you can advertise to them later. And you’ve created... 
by LizJostes | Nov 5, 2018 | Our Awesome Content, Social Media
During late fall 2018, Google My Business began rolling out a Products Beta feature to some business listings. Accessed from the left-hand dashboard navigation, Products allows you to building Collection of products that you sell, to your Google My Business listing.... 
by LizJostes | Oct 29, 2018 | Our Awesome Content, Social Media
Pinterest began integration with other platforms with its rollout of a “claim” process of your YouTube channel, Etsy shop, and Instagram account. It’s been possible to claim your website for your Pinterest account for some time, and now you can also... 
by LizJostes | Oct 22, 2018 | Our Awesome Content, Social Media
Developing a strategy for your small business’ Instagram account used to be far more straight forward: Take decent (or better) photos and videos, research your hashtags, post consistently, and engage with others on the platform. Enter: Instagram Stories Enter:... 
by LizJostes | Oct 15, 2018 | Our Awesome Content, Social Media
Facebook Ads Manager is the perfect Facebook ads tool and interface for individuals and small to medium sized businesses who want to advertise on Facebook, and continue to manage their Facebook Page(s) when using Facebook as themselves. In contrast, Facebook Business... 
