by LizJostes | Jul 8, 2019 | Social Media
Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incredibly powerful... 
by LizJostes | Jul 1, 2019 | Small Business
You’re a small business owner who has all their online marketing essentials in order, including a website. You understand that your website is your online home base, and where all your other online marketing efforts are directed. But do you know how well your... 
by LizJostes | Jun 24, 2019 | Small Business
Have a great idea for a new business? Excellent! There’s a lot of work to do and decisions to be made to launch your new small business. On top of (hopefully) doing most things right when you establish and initially grow your small business, you definitely want... 
by LizJostes | Jun 17, 2019 | Small Business
You’re a small business owner or independent professional who wants to incorporate video marketing as part of your overall marketing and advertising strategy, but aren’t sure how or where to get started with it. You might have heard about the popularity of... 
by LizJostes | Jun 10, 2019 | Small Business
There are many reasons why a small business might rebrand themselves in the marketplace. You might be expanding what you sell or you might be niching down. You might have developed a partnership with another business or even purchased another business and need... 
by LizJostes | May 27, 2019 | Social Media
Facebook Creator Studio initially rolled out to Facebook Page admins as a more central location for Facebook activities like writing and scheduling Facebook posts and drafts, viewing Insights, and monitoring inboxes for multiple Pages. Because Facebook owns Instagram... 
by LizJostes | May 20, 2019 | Social Media
“Your post is doing better than 90% of your recent posts. Boost it now for $30 to reach 4,792 more people.” You’ve seen notifications just like this from Facebook, encouraging you to click the blue Boost button that sits in the bottom right corner of... 
by LizJostes | May 13, 2019 | Small Business
Google Ads continues to work to improve the effectiveness of its ads with features like Responsive Search Ads and using your Google My Business Listing as a Location Extension. Let’s look at how to set up each. Google Ads Responsive Search Ads & Google My... 
by LizJostes | Apr 29, 2019 | Small Business
Creating content – any type of content – requires ideas and a plan. All businesses should intend to create original content to use as part of their marketing. Thanks to technology, recording and posting video content has never been easier. You... 
by LizJostes | Apr 22, 2019 | Social Media
Facebook Business Manager is a tool designed for agency use that allows an agency owner to assign Page and Ads account access of client accounts to employees at the agency. Facebook has steadily encouraged adoption by more than just agencies – including... 
