by LizJostes | May 11, 2020 | Social Media
Your very first Facebook ad (or 10th Facebook ad) has completed its run. You can see the total amount spent, dates that the ad campaign ran, and count of and price per action (Link Clicks, Landing Page Views, Video Views, etc), but can you see other types of data... 
by LizJostes | May 4, 2020 | Small Business
When it comes to discussing online reviews and ratings, and brand mentions that top the list of organic search results, small business owners often feel stressed and concerned. “I don’t want my small business on that site. Difficult customers could write... 
by LizJostes | Apr 27, 2020 | Small Business
Influencer marketing and partnering with bloggers might feel like marketing tactics that only big brands can use to promote their products or grow awareness of their event, launch, or cause. But the good news is that both of these marketing tactics are definitely... 
by LizJostes | Apr 20, 2020 | Small Business
Public relations is somewhat of an uncertain specialty for small business owners. Is it marketing or advertising? Is it buying media placements? Is it reputation or crisis management? That’s why I invited a colleague and friend, publicist Michelle Tripp of Hip... 
by LizJostes | Apr 18, 2020 | Small Business
If you are working to improve the SEO for your small business website and have sorted through fact vs fiction when it comes to keyword phrases, conducting keyword research, and implementing strong title tags, meta descriptions, and all of the other good SEO stuff on... 
by LizJostes | Mar 23, 2020 | Small Business, Social Media
Navigating through the unprecedented, globally-uncertain time that is the Coronavirus pandemic is complicated and difficult for large corporations. And for small businesses, those challenges, difficulty, and extreme uncertainty of how – and more importantly... 
by LizJostes | Mar 2, 2020 | Social Media
What do you mean by me needing to figure out what content I want to post on my small business’ social media accounts? How do I plan content? How much content do I need? Do I need to create all the content I post? What are the types of content I should post?... 
by LizJostes | Feb 24, 2020 | Small Business
One main factor in the organic search optimization of your website pages, blog posts, or online store listings is your keywords. Meaning, the keyword research, keyword phrases, and keyword usage in the on-page text of your site, blog, or online store. Over the years,... 
by LizJostes | Feb 10, 2020 | Small Business, Social Media
Is your social media strategy just so-so and you’re looking for ways to improve it? Or maybe you feel it’s moving along pretty well, but are ready to up-level your social media game? Once you’ve made sure that you aren’t committing these 4... 
by LizJostes | Jan 20, 2020 | Services, Small Business
A Google My Business listing gives your small business – and any type or size of business – its own dedicated and critical presence in Google search. When viewed from desktop, a Google My Business listing takes up the right third of the screen. A listing... 
