fbpx
Facebook Special Ad Categories

Facebook Special Ad Categories

Small businesses and solopreneurs using Facebook advertising to reach audiences for housing, credit, or employment opportunities may be required to identify their ads as a Special Ad Category ad. Facebook created the Special Ads Category to prevent discrimination in...
How to Get More Leads from your Website Copy

How to Get More Leads from your Website Copy

Your website is the online home base for your small business. Even if you also have a brick and mortar store, your website is at the core of your online marketing strategy. Your website is so much more than your domain, your logo, and your layout. The words on your...
Podcasting 101 for Small Business Owners

Podcasting 101 for Small Business Owners

Do you want to create content for your small business, but you feel like blogging or videos aren’t the right fit for you? Podcasting might be the answer you’ve been searching for. Podcasting has been steadily growing in popularity since more and more...
How did my Facebook Ads Perform?

How did my Facebook Ads Perform?

Your very first Facebook ad (or 10th Facebook ad) has completed its run. You can see the total amount spent, dates that the ad campaign ran, and count of and price per action (Link Clicks, Landing Page Views, Video Views, etc), but can you see other types of data...
PR 101 for Small Business Owners

PR 101 for Small Business Owners

Public relations is somewhat of an uncertain specialty for small business owners. Is it marketing or advertising? Is it buying media placements? Is it reputation or crisis management? That’s why I invited a colleague and friend, publicist Michelle Tripp of Hip...

Pin It on Pinterest