by LizJostes | Jun 8, 2020 | Social Media
Small businesses and solopreneurs using Facebook advertising to reach audiences for housing, credit, or employment opportunities may be required to identify their ads as a Special Ad Category ad. Facebook created the Special Ads Category to prevent discrimination in... 
by LizJostes | Jun 1, 2020 | Small Business
Your website is the online home base for your small business. Even if you also have a brick and mortar store, your website is at the core of your online marketing strategy. Your website is so much more than your domain, your logo, and your layout. The words on your... 
by LizJostes | May 25, 2020 | Small Business
Do you own a local small business? The kind of business that exists under a roof and at a physical location, and maybe even since before the internet was invented? The term “online marketing” might feel like it doesn’t apply to you and your small... 
by LizJostes | May 18, 2020 | Small Business
Do you want to create content for your small business, but you feel like blogging or videos aren’t the right fit for you? Podcasting might be the answer you’ve been searching for. Podcasting has been steadily growing in popularity since more and more... 
by LizJostes | May 11, 2020 | Social Media
Your very first Facebook ad (or 10th Facebook ad) has completed its run. You can see the total amount spent, dates that the ad campaign ran, and count of and price per action (Link Clicks, Landing Page Views, Video Views, etc), but can you see other types of data... 
by LizJostes | May 4, 2020 | Small Business
When it comes to discussing online reviews and ratings, and brand mentions that top the list of organic search results, small business owners often feel stressed and concerned. “I don’t want my small business on that site. Difficult customers could write... 
by LizJostes | Apr 27, 2020 | Small Business
Influencer marketing and partnering with bloggers might feel like marketing tactics that only big brands can use to promote their products or grow awareness of their event, launch, or cause. But the good news is that both of these marketing tactics are definitely... 
by LizJostes | Apr 20, 2020 | Small Business
Public relations is somewhat of an uncertain specialty for small business owners. Is it marketing or advertising? Is it buying media placements? Is it reputation or crisis management? That’s why I invited a colleague and friend, publicist Michelle Tripp of Hip... 
by LizJostes | Apr 18, 2020 | Small Business
If you are working to improve the SEO for your small business website and have sorted through fact vs fiction when it comes to keyword phrases, conducting keyword research, and implementing strong title tags, meta descriptions, and all of the other good SEO stuff on... 
by LizJostes | Mar 23, 2020 | Small Business, Social Media
Navigating through the unprecedented, globally-uncertain time that is the Coronavirus pandemic is complicated and difficult for large corporations. And for small businesses, those challenges, difficulty, and extreme uncertainty of how – and more importantly... 
