by LizJostes | Oct 21, 2019 | Social Media
I have been recording videos for use on social media, for years. For me, very little prep is needed to record a video. I write down a few bullet points that I know I want to incorporate into my video content, then setup my recording area, and hit the button. My videos... 
by LizJostes | Oct 14, 2019 | Social Media
LinkedIn offers 2 types of accounts – Personal Profiles and Company Pages. On LinkedIn, you make Connections with other Profiles (users) and you can choose to follow Company Pages. LinkedIn Profiles have the ability to interact with other Profiles, send... 
by LizJostes | Oct 7, 2019 | Social Media
You know how the saying goes: With every Good, comes a Bad. For better or worse, this saying can be used 100% of the time to describe Facebook advertising. The Goods of Facebook ads are things like powerful targeting capabilities, the magic brought to you by the... 
by LizJostes | Sep 30, 2019 | Social Media
Are you ready to run your first Facebook ad campaign? Facebook’s advertising platform is a powerful, effective, and cost-efficient advertising tool, and something that’s accessible and on-budget for even the smallest of businesses. Though it’s also... 
by LizJostes | Sep 23, 2019 | Social Media
Facebook owning Instagram brings with it both pros and cons. Pros would include things like being able to run Instagram ads using Facebook’s Ads Manager, accessing Instagram activity – including direct messages – within your Facebook Business Page... 
by LizJostes | Sep 16, 2019 | Social Media
Holding a contest on your Facebook Business Page is an excellent way to grow your Page Likes, gain organic exposure of your Page and business, and show customer appreciation. Commonly referred to as a “Facebook contest”, it’s technically and legally... 
by LizJostes | Sep 9, 2019 | Small Business
SEO is a multi-faceted online marketing skill, concept, and tactic. For starters, SEO is probably one of the most daunting and overwhelming tasks for the average small business owner. It seems complicated and scary, and you know you want to make Google happy and keep... 
by LizJostes | Aug 26, 2019 | Small Business, Social Media
You are a small business with a great idea for a new campaign! You’ve finalized the details of the campaign, have some excellent photos or videos to use, have written your ad copy, have outlined your target audience for the campaign, and have a link to a page on... 
by LizJostes | Aug 12, 2019 | Social Media
Hashtag use on social media used to be so simple. Hashtags were solely a “Twitter thing”, and despite having the same uses on Twitter as they do today, the old 140 tweet character limit didn’t allow you much space to go crazy with hashtags even if... 
by The E R Team | Aug 5, 2019 | Social Media
So often, social media managers and trainers focus solely on helping their clients learn the best practices for things like their social media content mix, engagement techniques, optimal posting schedules, and targeting of their ideal clients. Because making sure our... 
