by LizJostes | Feb 3, 2021 | Social Media
If you’ve never run Facebook ads before, perhaps have tinkered a few times with the blue Boost button, or maybe even attempted building a couple ads inside Ads Manager with little to no success, this Facebook Ads Crash Course guide is for you. While Facebook... 
by LizJostes | Jan 18, 2021 | Social Media
As 2020 was winding down and news broke about Apple’s upcoming iOS 14 changes as it related to Facebook, its pixel tracking capabilities, and what that meant for advertisers, Facebook began encouraging Business Page admins to verify their website domain(s)... 
by LizJostes | Aug 31, 2020 | Social Media
Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the differences between advertising using the Boost button and creating an ad inside... 
by LizJostes | Aug 17, 2020 | Social Media
Facebook Business Manager is an interface that allows you as a business owner to manage your Facebook Business Page, Facebook Ads account, and Instagram account, and the people who work on those properties with you. Business Manager can be confusing; it’s one of... 
by LizJostes | Aug 3, 2020 | Social Media
Facebook advertisers are required to designate a new campaign as a Special Ad Category campaign if it falls under any of these 4 classifications: Housing, Employment, Credit, or Politics. We’ve previously discussed Housing, Employment and Credit ads in our... 
by LizJostes | Jun 22, 2020 | Small Business, Social Media
If you’re a small business owner with a social media strategy already in place, you might think that you’ve got all your online marketing plans covered. But social media and online marketing are not the same things. In fact, social media is only one part...
