by LizJostes | Jan 13, 2020 | Small Business, Social Media
You’re a small business owner with a couple social media accounts. You’ve asked your friends to follow your business accounts, and gotten some initial Likes. You hung up a sign on your front door with a Facebook logo and a “follow us!” message.... 
by LizJostes | Dec 30, 2019 | Social Media
The online world has its own set of vocabulary that can be a bit confusing to learn. As a small business owner, you’ve likely heard the term, “social media”, and know that platforms like Facebook and Twitter fall under the heading of social media.... 
by LizJostes | Dec 9, 2019 | Small Business, Social Media
Twitter is a community full of limitless possibilities. The social media platform closest to a real-time, in-person conversation, you can jump into and out of a (tweet) conversation with complete strangers with only a few taps on your keyboard. It was on Twitter where... 
by LizJostes | Oct 21, 2019 | Social Media
I have been recording videos for use on social media, for years. For me, very little prep is needed to record a video. I write down a few bullet points that I know I want to incorporate into my video content, then setup my recording area, and hit the button. My videos... 
by LizJostes | Oct 14, 2019 | Social Media
LinkedIn offers 2 types of accounts – Personal Profiles and Company Pages. On LinkedIn, you make Connections with other Profiles (users) and you can choose to follow Company Pages. LinkedIn Profiles have the ability to interact with other Profiles, send... 
by LizJostes | Oct 7, 2019 | Social Media
You know how the saying goes: With every Good, comes a Bad. For better or worse, this saying can be used 100% of the time to describe Facebook advertising. The Goods of Facebook ads are things like powerful targeting capabilities, the magic brought to you by the... 
