by LizJostes | Jun 8, 2020 | Social Media
Small businesses and solopreneurs using Facebook advertising to reach audiences for housing, credit, or employment opportunities may be required to identify their ads as a Special Ad Category ad. Facebook created the Special Ads Category to prevent discrimination in... 
by LizJostes | May 11, 2020 | Social Media
Your very first Facebook ad (or 10th Facebook ad) has completed its run. You can see the total amount spent, dates that the ad campaign ran, and count of and price per action (Link Clicks, Landing Page Views, Video Views, etc), but can you see other types of data... 
by LizJostes | Mar 23, 2020 | Small Business, Social Media
Navigating through the unprecedented, globally-uncertain time that is the Coronavirus pandemic is complicated and difficult for large corporations. And for small businesses, those challenges, difficulty, and extreme uncertainty of how – and more importantly... 
by LizJostes | Mar 2, 2020 | Social Media
What do you mean by me needing to figure out what content I want to post on my small business’ social media accounts? How do I plan content? How much content do I need? Do I need to create all the content I post? What are the types of content I should post?... 
by LizJostes | Feb 10, 2020 | Small Business, Social Media
Is your social media strategy just so-so and you’re looking for ways to improve it? Or maybe you feel it’s moving along pretty well, but are ready to up-level your social media game? Once you’ve made sure that you aren’t committing these 4... 
by LizJostes | Jan 13, 2020 | Small Business, Social Media
You’re a small business owner with a couple social media accounts. You’ve asked your friends to follow your business accounts, and gotten some initial Likes. You hung up a sign on your front door with a Facebook logo and a “follow us!” message....
