Owner & Co-Founder
Liz Jostes’ corporate career in marketing was centered around consumer behavior and buying habits, and what causes a customer to make the buying decisions they do. After graduating with her Bachelor’s degree in Marketing, Liz worked as a project manager and analyst for marketing firms. Liz guided consumer product and service companies to improve their offerings and better serve the needs of their customer base. Those experiences taught her a great deal about what’s needed to form the necessary bonds between suppliers and end users, and how to think like your customers.
Back in 2008, Liz started in online marketing, learning as much as she could about blogging, managing a WordPress website, SEO, and of course, social media. Liz continued to see the parallels between the online and offline marketing worlds, which led to the founding of Eli | Rose Social Media, LLC in January 2011.
Liz has acted as a conference emcee and frequent conference speaker, and regularly attends social media and social technology conferences. Liz has spoken at regional and national conferences, chambers of commerce, local meetups and for professional organizations. Liz has also presented to the University of Memphis Fogelman College of Business and Economics’ Advanced Social Media Strategies course and for a Department of Journalism class.
Liz’s social media footprint:
- Twitter: @LizJostes
- Facebook subscribe: Liz Jostes
- LinkedIn: Liz Jostes
- Pinterest: LJostes
- Personal website: Liz Jostes.com
Press: CNNMoney.com, CNBC.com, The Atlantic, PCMag, Thrillist, NerdWallet, Examiner (part 1 & 2), The Balance Small Business, Memphis Standout Profile, Memphis Daily News, The Tennessean, Donald W. Reynolds National Center for Business Journalism, Databox, StartUp Memphis, allParenting (social media shaming), allParenting (online dangers parents need to know) & Social Expedition.
Speaking & training engagements: NAMM, Brother International, NSSEA EdExpo, ISACA Memphis, WTSHHRA, Memphis PREP, Crew Training International, TechCamp Memphis, WordPress Memphis, Social Expedition, Show Me the Blog Conference (St. Louis), local Chambers of Commerce.
Contributor: Social Media Examiner
Certified Social Media Manager: Social Media Manager School (Andrea Vahl & Phyllis Khare)
Facebook Ads Certified: Facebook Advertising Secrets (Andrea Vahl)
Certificate of Achievement: Small Business Success Summit (Social Media Examiner)
Inbound Marketing Certified (with Honors): Hubspot