Owner & Co-Founder
Liz Jostes’ corporate career in marketing was centered around consumer behavior and buying habits, and what causes a customer to make the buying decisions they do. After graduating with her Bachelor’s degree in Marketing, Liz worked as a project manager and analyst for marketing firms. Liz guided consumer product and service companies to improve their offerings and better serve the needs of their customer base. Those experiences taught her a great deal about what’s needed to form the necessary bonds between suppliers and end users, and how to think like your customers.
Listen to Liz’s Podcast with Ronda VanBuren, Real Talk, No Fluff
Liz’s Social Media & Online Marketing Story
Back in 2008, Liz started in online marketing, learning as much as she could about blogging, managing a WordPress website, SEO, and of course, social media. Liz continued to see the parallels between the online and offline marketing worlds, which led to the founding of Eli | Rose Social Media, LLC in January 2011.
From there, Liz added in additional social media and online marketing tools to her toolbox including Facebook and Instagram ads, Google ads, and email marketing. Liz earned certifications in social media management, Facebook ads, and SEO as well.
Liz has acted as a conference emcee and frequent conference speaker, and regularly attends social media and social technology conferences. Liz has spoken at regional and national conferences and expos, chambers of commerce, local meetups and for professional organizations. Liz has also presented to the University of Memphis Fogelman College of Business and Economics’ Advanced Social Media Strategies course and to a Department of Journalism class.
Liz lives in Collierville, Tennessee, with her husband, 2 daughters, and 1 dog. When she’s not online working, she’s watching HGTV, remodeling her house, or traveling (and posting photos of her travels on her social media profiles).
A Profile Feature on Liz and Eli Rose was published in the August 2022 editions of Forbes, Fortune, and Entrepreneur magazines. This Leading Women in Business in Memphis feature was a section in the editions sent to Memphis-area subscribers.
CNNMoney.com, CNBC.com, The Atlantic, PCMag, Thrillist, NerdWallet, Examiner (part 1 & 2), The Balance Small Business, Memphis Standout Profile, Memphis Daily News, The Tennessean, Donald W. Reynolds National Center for Business Journalism, Databox, StartUp Memphis, allParenting (social media shaming), allParenting (online dangers parents need to know) & Social Expedition.
Speaking & training engagements:
NAMM, Brother International, NSSEA EdExpo, ISACA Memphis, WTSHHRA, Memphis PREP, Crew Training International, GiveCamp Memphis, Crye-Leike Realtors, TechCamp Memphis, WordPress Memphis, Social Expedition, Show Me the Blog Conference (St. Louis), local Chambers of Commerce.
Certified Social Media Manager: Social Media Manager School (Andrea Vahl & Phyllis Khare)
Facebook Ads Certified: Facebook Advertising Secrets (Andrea Vahl)
SEO Certification: The Recipe for SEO Success (Kate Toon)
Certificate of Achievement: Small Business Success Summit (Social Media Examiner)
Podcast guest & Blog contributor:
Podcast guest: Confident Live, Social Media News Live, Win the Hour Win the Day, WERSM, Inbound Back Office, The Chill Business Journey, The Indy Author, The Renaissance Mama
Contributor: Social Media Examiner