Properly optimizing your website for search engines requires smart SEO tagging as well as strong on-page practices. Here are 6 tips on how to incorporate good SEO techniques on your website pages and business blog posts.
6 On-Page SEO Tactics to Use Now
1. Choose your keywords wisely
Spending some time doing SEO research with a tool like Google’s Adwords keyword tool or by running searches using GoogleÂ itselfÂ is time very well spent. You’ll often find that your “keyword” ends up as a few words or short phrase. Not only is that OK, it’s theÂ better SEO approach as those long-tailed keyword phrase is much more in line with how searchers are searching for information.
2. Use your keywords in your post title, permalink and post content
If you own a party planning business and want to write a post featuring the latest trends in wedding flowers, you may conduct some SEO keyword research that shows “popular bridal bouquet stylesÂ ” is your ideal keyword phrase.
A strong post title would be: Popular Bridal Bouquet Styles You’ll Love
A strong permalink would be:Â http://YourURL.com/popular-bridal-bouquet-styles
You would also repeatedly use this keyword phrase – and natural conversational variations of this same phrase – throughout the post.
Please note: It is very important that your chosen keyword phrase is used multiple times in your post. However, be sure that your use of that phrase is natural and doesn’t seem forced. Readers need to enjoy what they are reading in order to return, and Google has said it wants you to write for human beingsÂ and not bots. Once you’ve finished writing your post or page, it’s a good idea to re-read it and consider if replacing a few mentions of your phrase with other relevant words (such asÂ flowers, wedding, bride, trends) would help your post flow better.
3. Positioning of your keywords affects SEO
In the post title (and title tag):
It is more beneficial for your site if your chosen keywords are located close to the beginning of that post title. In the example above, “Popular Bridal Bouquet Styles” is a stronger post title than “Lilies are the Must-Have Flower of this Bridal Season“.
In your post content:
Some say that you need to fit your keyword phrase into the first 50 words. Others say within the first 100 words. While others simply say within the first paragraph. The jury is still out on the “correct” parameters; however, it is clear that including your keyword phrase at the beginning of your post is great for SEO.
4. Use section headers throughout your post
Section headers (like point 4 above) make a post more scannable for your readers and are good for SEO. Be sure to mark up your headers with <h></h> tags.
WordPress users can choose their headings from a drop-down menu.
As an example, here’s the html/text view of the main section header above:
<h2>On-Page SEO Tactics</h2>
5. Search engine spiders love links
Add a couple links to older posts, into the new post you are writing. Also, be sure to choose the right anchor text for your links.
Links are anÂ important of SEO. But there is a difference between “just OK” and “great” linking efforts.
6. Add ALT tags to your images
Images add a finishing touch to any post. But without words behind those photos, they are meaningless to Google bots. Naming your photo files and adding keyword-rich ALT tags will benefit your on-page SEO efforts.
Implementing strong SEO practices with your site takes time and a lot of practice. Learning what SEO is, why bloggers need it and all the terminology that goes along with it, creates a solid foundation to build upon. Understanding how to compose a post with strong on-page SEO elements is the next layer in the SEO puzzle.