by LizJostes | Dec 28, 2020 | Tools/Apps
Google Analytics is a free and comprehensive website analytics tool available to anyone with a website, regardless of what specific website platform/CMS you use for your small business site. On top of gathering website visitor data like how many unique visitors come... 
by LizJostes | Nov 26, 2018 | Small Business, Tools/Apps
In the social media world, we talk about “pixels” and “remarketing” and “custom audiences” quite frequently. Capturing traffic to later advertise to on our social media platform of choice is very powerful because we are showing our... 
by LizJostes | Dec 11, 2017 | Our Awesome Content, Tools/Apps
Are you looking for a free way to poll your customers? Maybe you want to set up a short survey that you can send out in an email, your monthly e-newsletter, or place on your website or blog post. Survey Monkey is a great option, but it has a limit to how many... 
by LizJostes | Nov 20, 2017 | Our Awesome Content, Tools/Apps
You just completed downloading and activating the Yoast SEO plugin on your WordPress site — good job! Now let’s walk through the steps to configure your Yoast SEO plugin so you can be on your way to maximizing your site’s SEO capabilities. How to... 
by LizJostes | Nov 13, 2017 | Tools/Apps
Since your website is the online version of a brick and mortar store, your website analytics is like keeping track of the number of people through your store. Yes, of course, you can track your sales, and even the mix of products (or services) that you sell the most... 
by LizJostes | Aug 28, 2017 | Blogging, Our Awesome Content, Tools/Apps
As a dedicated blogger (of nearly a decade) living in the world of video creation, learning about Lumen5 turned me into a kid on Christmas morning. The genius of Lumen5 is that it allows you to turn your blog posts into engaging videos, including access to a library...
