by LizJostes | Aug 31, 2020 | Social Media
Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the differences between advertising using the Boost button and creating an ad inside... 
by LizJostes | Jun 8, 2020 | Social Media
Small businesses and solopreneurs using Facebook advertising to reach audiences for housing, credit, or employment opportunities may be required to identify their ads as a Special Ad Category ad. Facebook created the Special Ads Category to prevent discrimination in... 
by LizJostes | May 11, 2020 | Social Media
Your very first Facebook ad (or 10th Facebook ad) has completed its run. You can see the total amount spent, dates that the ad campaign ran, and count of and price per action (Link Clicks, Landing Page Views, Video Views, etc), but can you see other types of data... 
by LizJostes | Aug 26, 2019 | Small Business, Social Media
You are a small business with a great idea for a new campaign! You’ve finalized the details of the campaign, have some excellent photos or videos to use, have written your ad copy, have outlined your target audience for the campaign, and have a link to a page on... 
by The E R Team | Aug 5, 2019 | Social Media
So often, social media managers and trainers focus solely on helping their clients learn the best practices for things like their social media content mix, engagement techniques, optimal posting schedules, and targeting of their ideal clients. Because making sure our...
