by LizJostes | Jun 22, 2020 | Small Business, Social Media
If you’re a small business owner with a social media strategy already in place, you might think that you’ve got all your online marketing plans covered. But social media and online marketing are not the same things. In fact, social media is only one part... 
by LizJostes | May 25, 2020 | Small Business
Do you own a local small business? The kind of business that exists under a roof and at a physical location, and maybe even since before the internet was invented? The term “online marketing” might feel like it doesn’t apply to you and your small... 
by LizJostes | Apr 27, 2020 | Small Business
Influencer marketing and partnering with bloggers might feel like marketing tactics that only big brands can use to promote their products or grow awareness of their event, launch, or cause. But the good news is that both of these marketing tactics are definitely... 
by LizJostes | Apr 20, 2020 | Small Business
Public relations is somewhat of an uncertain specialty for small business owners. Is it marketing or advertising? Is it buying media placements? Is it reputation or crisis management? That’s why I invited a colleague and friend, publicist Michelle Tripp of Hip... 
by LizJostes | Feb 10, 2020 | Small Business, Social Media
Is your social media strategy just so-so and you’re looking for ways to improve it? Or maybe you feel it’s moving along pretty well, but are ready to up-level your social media game? Once you’ve made sure that you aren’t committing these 4...
