by LizJostes | Feb 3, 2021 | Social Media
If you’ve never run Facebook ads before, perhaps have tinkered a few times with the blue Boost button, or maybe even attempted building a couple ads inside Ads Manager with little to no success, this Facebook Ads Crash Course guide is for you. While Facebook...
by LizJostes | Aug 31, 2020 | Social Media
Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the differences between advertising using the Boost button and creating an ad inside...
by LizJostes | Aug 17, 2020 | Social Media
Facebook Business Manager is an interface that allows you as a business owner to manage your Facebook Business Page, Facebook Ads account, and Instagram account, and the people who work on those properties with you. Business Manager can be confusing; it’s one of...
by LizJostes | Aug 3, 2020 | Social Media
Facebook advertisers are required to designate a new campaign as a Special Ad Category campaign if it falls under any of these 4 classifications: Housing, Employment, Credit, or Politics. We’ve previously discussed Housing, Employment and Credit ads in our...
by LizJostes | Jun 8, 2020 | Social Media
Small businesses and solopreneurs using Facebook advertising to reach audiences for housing, credit, or employment opportunities may be required to identify their ads as a Special Ad Category ad. Facebook created the Special Ads Category to prevent discrimination in...