by LizJostes | Jan 18, 2021 | Social Media
As 2020 was winding down and news broke about Apple’s upcoming iOS 14 changes as it related to Facebook, its pixel tracking capabilities, and what that meant for advertisers, Facebook began encouraging Business Page admins to verify their website domain(s)... 
by LizJostes | Aug 31, 2020 | Social Media
Clicking on the blue Boost button located in the bottom corner of published Facebook Business Page posts is a fast way to advertise that newly-published content. Up until recently, the differences between advertising using the Boost button and creating an ad inside... 
by LizJostes | Aug 17, 2020 | Social Media
Facebook Business Manager is an interface that allows you as a business owner to manage your Facebook Business Page, Facebook Ads account, and Instagram account, and the people who work on those properties with you. Business Manager can be confusing; it’s one of... 
by LizJostes | Sep 30, 2019 | Social Media
Are you ready to run your first Facebook ad campaign? Facebook’s advertising platform is a powerful, effective, and cost-efficient advertising tool, and something that’s accessible and on-budget for even the smallest of businesses. Though it’s also... 
by LizJostes | Sep 23, 2019 | Social Media
Facebook owning Instagram brings with it both pros and cons. Pros would include things like being able to run Instagram ads using Facebook’s Ads Manager, accessing Instagram activity – including direct messages – within your Facebook Business Page...
