While there are many sites out there that post daily or even multiple times a day, this blog posting strategy is not necessary for every blog or business. If you’re considering how to optimize your posting schedule, the overview below can provide some helpful guidelines.
Tips for Creating a Posting Schedule for your Blog
Monday: Monday posts typically see the highest amount of traffic. Even if you are only going to post to your blog once a week, you want to ensure that you have new content up on the first day of the work week.
Tuesday: Tuesday, while still busy, can often see traffic ebb a bit. If you are not planning to post daily, skipping Tuesday is a strong strategy. Your blog post from Monday will still be available for anyone who comes by. This means your content doesn’t seem old or outdated. At the same time, you’re not pushing content too close together and leaving the rest of your week open.
Wednesday: If your blog is full of gorgeous images, Wednesday is another strong day to post. Design, fashion and photography posts do well as many blogs run Wordless Wednesday features. This means that not only is your audience expecting stunning new imagery from you but you can also easily promote your content by linking it to a variety of sites with similar themes.
Thursday: If you’re only looking to post twice a week and your blog is not full of gorgeous images but rather well-worded content, Thursday is a great supplement to your Monday post. You have an even space between your posts week over week and can use this to be sure each blog post gets the appropriate amount of attention.
Friday: If you are not going to post daily, Friday is a great day to skip. No matter how great your content, you can often see a decline in traffic simply because your audience is wrapping things up for the weekend. There are also always a number of people who are taking long weekends.
Weekends: Weekends always see the lowest traffic. People are often busy with their lives offline. As a result, weekends are a great day to post giveaway winners, campaign updates or other items that aren’t likely to be high traffic content anyway.
How do you manage your blog posting strategy?