Buffer: What it is and why it’s great

buffer-app Buffer is a social sharing tool that automagically shares content added to it to (your choice of) Twitter, Facebook and LinkedIn.

Most commonly used with a browser extension or Buffer Button plugin, what makes Buffer so great is how easy sharing content at optimal times can be.

In your Dashboard, under Settings, you can determine what times of the day you want content to be shared from your social networks.


Then, as you read articles or posts online, you can click to add that article or post to your Buffer, and it will be shared via your social network(s) at one of the predetermined share times. You don’t have to worry about scheduling a tweet to go out nor that you are overwhelming your followers with a deluge of shared content in a very short period of time. All you need to do is to keep your Buffer “topped up” and it will handle the rest.


Buffer offers both free and paid plans. With the free plan, you are allowed 10 posts in your Buffer, and 1 account each from Twitter, Facebook and LinkedIn. When your buffer is empty, you will receive an email that notifies you are out of posts.

Buffer is an ideal way to share content you love… at your preferred times… without needing to be near your computer or smart phone.

Do you use Buffer?  What’s your preferred way to share content?


  1. Amanda Austin

    Very cool! I’m going to bookmark this. We can always use it for work, and of course on my blog.

    • admin

      It’s so great! Before, if I found a bunch of articles to share, I’d have to scheduled them out so I didn’t bombard. But this? Is perfection!

  2. Brianna

    I’m going to check this out. I’d love to be able to do some tweeting while I’m at work.

  3. andrea

    I’m actually a Hoot Suite girl….. 😀

  4. Jessica

    How cool, love when you guys find the new stuff. Going to have to try this.

    • admin

      I love that I read a bunch of articles, top off my buffer and I’m good for a couple days!

  5. Ian Anderson Gray

    I’ve been using Buffer for quite a while now, and it’s really revolutionised the way I use social media. Some may complain that it’s a way to fully automate your accounts without properly engaging with your audience, but I think that’s missing the point. With Buffer it allows you to post updates or links at the times when your followers are most likely going to be on. It doesn’t stop you from then engaging with your followers when they reply or indeed stop you from putting other comments.

    I’m interested in how you guys use Buffer- do you find articles you want to share and then add them to your Buffer? Buffer integrates really well with Google Reader which you should check out!


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