Fitting daily social media duties into the already overwhelmingly-long small business owner’s To Do list is tough. Increasing that difficultly level even more is the challenge faced by businesses that either don’t have a blog or that only blog occasionally: Without fresh content, what will you share to your social networks?
That is why a tool like Dlvr.It may be a “must” for small business owners; it is an easy way to share new blog posts fromÂ other sites’Â with your business’ social media followers.
Whose Content do you Share?
It may seem counter-intuitive to promote other businesses to your social media followers, but with some careful thought, you will most likely be able to find a handful of feeds that are both relevant and complimentary to your audience. As an example, let’s say you own a women’s clothing boutique.
Some ideas for relevant, non-competitive content:
- Fashion industry news feeds
- Feeds from online fashion magazines
- Blog feeds from a local jewelry store, a local shoe store, and a local salon
How to Use Dlvr.It
After creating an account, you need to set up your “routes”. Dlvr.It routes connect the feed you want to share (the Source) and with the social media platform you want to share it on (the Destination).
You have control over how frequently each feed is checked for a new post, how many posts maximum you want shared from each feed each day (important if you add a site like Mashable that publishes new posts several times each day), and you can even add filters to either be sure something shared with your audience contains certain terms or to prohibit a post being shared if it contains certain terms.
Once you’ve grown your social audience, it’s important that you consistently provide them with value. If you are a small business owner in need of a little help so there’s at least a minimum level of activity coming from your accounts on a regular basis, a tool like Dlvr.It may be worth a try.
Do you auto-share any feeds to your social streams? Do you feel its challenging to find content to share?