There are lots of people who can’t hear the word “analytics” without experiencing a rise in blood pressure. Analytics are a common element of working and building your business online, but we’ve found that many small business owners either don’t have the time to intensely track stats or don’t have the inclination to do so.
Along with monitoring the steady rise in your Follower count, here are 2 other easy ways to gather data on what works for your brand – and what doesn’t – on Pinterest.
1. Check your Recent Activity Log for Follows, Repins and Likes You can do this in one of two ways: From the “Recent Activity” log on your left sidebar. And by clicking on the “Activity” tab on your profile page, beneath your bio.
2. Check your Boards to See if Some Have Noticeably More Followers When connecting with other pinners, you can either choose to click the red “Follow All” button on their profiles, or select which board(s) you want to follow on a board-by-board basis. Because Pinterest users have the flexibility to follow all, one or some boards, it’s very likely that your pinboards have varied Follower counts. Take a look at each board’s Follower count to see if one or more of your boards has a significantly higher number of Followers in comparison to the rest. If you see that this is the case, consider pinning and repinning more items to that board.
It’s always important to pin a variety of content that is complimentary and relevant to your customer type. So don’t alter your pinning habits so significantly to only pin posts and images that are most popular with your Followers. But it could be helpful to tailor some of your Pinterest activity based on what is liked, repinned and followed most in order to more quickly grow your brand’s overall exposure and Follower count.
I’ve been getting away from Pinterest, although not intentionally. I just haven’t had time to focus on it. I really need to update my boards and clean out what is unnecessary. This post is a good reminder to be aware of what’s happening over there.