Heading into Valentine’s weekend, you probably aren’t thinking about getting fired from your job, the “dark” social media world, or setting up a person to take over your Facebook account when you die. However, those are the major headlines coming out this past week!

This Teen Says She Got Fired from her Job Over a Tweet Before She’d Even Started Growing up with social media has its down sides. Sure, you may be more accustomed to technology and a different method of communication in comparison to the generations before you, but you are lacking the Real World experience to foresee how and while your teenager tweets can come back to haunt you.

The Dark Side of Social Sharing Comes out of the Shadows This report includes some fascinating data on “dark social”, which is defined as “web traffic that comes from sources traditional web analytics are unable to track”. For example, if you are a big IMer on Facebook, you are part of that Dark Social group.

Determine your Facebook Legacy Contact Prepare your Facebook profile now in case you pass away tomorrow.

When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks {Infographic} Some of these will be surprising. I promise.

How to Crush It on Facebook with Videos and your Smartphone Videos are fantastic marketing tools on their own, and with Facebook’s current News Feed preferences that favor videos directly uploaded to the platform, you’d be foolish *not* to give them a try! The best part is, videos don’t have to be fancy or uber-professional to be effective. We’ve been doing some Facebook video testing (Facebook Video View Ad testing, too!) and will be sending out the results to our case study in our newsletter later this month. Aren’t subscribed yet? You can do so now so you don’t miss it!