Maintaining a website is often not a “one man show”. There’s development and design work to be done, plus content creation and updates for your pages and products, business blogging, responding to comments, and basic site maintenance. If you want to track how well your site is performing for you and where your website traffic is coming from, you’ve likely set up and installed Google Analytics at some point.

Google Analytics is a very powerful tool. So powerful, in fact, that it is more than what many small business owners can handle (data overload is a real thing!). If you have an employee that you want to help analyze your website stats, or if you hire out help to a consultant to aid you in understanding what all the numbers mean, adding those individuals as a new user on your Google Analytics account is often preferable to handing them your sign-in information. Especially if your Google Analytics sign-in info is the same as your email account.

The good news is this is a very quick and easy process! The 3 steps you need to follow are below.

How to Add a User to your Google Analytics Account

After signing in to your Google Analytics account, click on “Admin” located along the left sidebar, all the way at the bottom.

In the second column under “Property“, select “User Management“.

Enter the email address of the person you want to invite as an additional user on your Google Analytics account.

Click to notify this new user by email. Also, select what kind of privileges you want them to have. Then click “Add“.

Your new user will receive an email notifying them of their new access to your Google Analytics account.

You’ve now successfully added a new user to your Google Analytics account. They will use their own email address and password to sign in.