The Indians won. The Cubs will hopefully win. And a 3rd presidential debate.

It’s been a busy week on the internet, so let’s catch up with what’s been happening in the world of social media and SEO.

How to Optimize Video for SEO YouTube falls right after Google for search engines. If you are creating videos, make sure you make the most of them.

Facebook Live Unlocks Scheduling and Pre-Stream Lobby Verified Pages get this feature first and it looks to be a set of improvements that directly challenge webinars as we know it (except that you can’t request an email address in order for someone to attend).

You Can Endorse your Preferred Presidential Candidate on Facebook You know, in case your political posts weren’t obvious enough. 🙂

An In-Depth Analysis of How Expedia Converts Visitors into Customers Conversion, conversion, conversion…this has conversions written all over it.

Everything You Need to Know About Google’s “Possum” Update Penguin, Panda, Possum…maybe Porpoise will be next?

And for fun, The Instagram Rules: The Good, The Bad, and the Very Boring.