Reading a title that’s asking you to hurry up and create three audiences for your Facebook ads account before you ever run your first ad, may feel intimidating (I promise, it’s not meant to be). It may sound like it’s a lot of work (it’s not). It may sound like it will take a long time (it won’t). It may seem like you are putting the cart before the horse (you aren’t).

These 3 custom Facebook audiences are all easy to create (as you’ll see below). Let’s get started.

Custom Facebook Audiences

3 Custom Facebook Audiences to Create Before You Advertise 

  1. Create an Audience of those who engaged with your Facebook Page – This is a pretty new feature and one that does not require your Facebook pixel code. To get started, visit Ads Manager –> Audiences, then click on the blue Create Audience button and select Custom Audience. From there, choose the bottom option: Engagement on Facebook. Engagement Audience on FacebookOn the next screen, choose Page. Facebook Page Engagement Audience
    Next, name your Page Engagement audience, decide how many days’ worth of activity you want to group together to create that audience, and then determine what type of engagement you want to track. Set up Facebook Page Engagement Audience settings
    Choose Page Engagement Type
    It will take some time for Facebook to generate that audience. To check on the audience size once it’s been created, visit Ads Manager –> Audiences.
  2. Create an Audience of All Website Visitors – Yes, you can track and accumulate a Facebook custom audience filled with people who visited your website while being logged in to Facebook. To learn how to set this up, check out our Facebook Remarketing Pixel post.
  3. Create an Audience of your Email List – Facebook has made it possible for you to create a custom audience full of people who are already on your email list. You can connect your MailChimp list or simply copy and paste your customer emails (or phone numbers, etc.) into a field located inside your Ads Manager, and Facebook will generate you custom audience off of matches to your list. To see how to do it, read our post about creating a Facebook audience from your email list.

Two of these Facebook custom audiences are fluid audiences that grow and update with each passing day. That’s why it’s so important to get your Facebook pixel installed and tracking your website visitors, and set up your Page Engagement audience; they’ll both grow in size and update in recency each and every day. 

All 3 of these Facebook custom audiences represent people who are at least ‘warm’ leads, if not current customers. Tracking them to later advertise to means you’ll likely have more success with those ads; these people are already familiar with your business and what you sell. Creating lookalike audiences based off these 3 types of Facebook custom audiences is another valuable ads tool to have.

About LizJostes (447 Posts)

Liz is a marketer, social media & online marketing consultant, speaker and mom. Originally from Chicago and currently living in the land of Dixie, she relishes in the flavor of fried pickles and BBQ, but longs for deep dish and a proper Chicago dog.


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