It may be “just an app”, but establishing and growing an Instagram Business account that fully utilizes all of the available Instagram Business features is part-time job in and of itself. Instagram began with the much simpler set of tasks: wanting you to post photos and videos while using well-researched hashtags and engaging with other users.
Eventually, Instagram decided to significantly expand its capabilities.
It introduced Instagram Stories, which are images or videos that “disappear” 24 hours after publishing.
Once you begin creating and posting Instagram Stories, you can start creating Instagram Highlights from those Stories. Your neatly-organized Highlights reside on your Instagram Business profile unless and until you remove them.
You can go live on Instagram much like the other major social media platforms.
You can also upload pre-recorded videos into your IGTV channel.
Creating and posting videos and photos to the regular Instagram feed (and don’t forget the hashtags!) is plenty for a busy small business owner to keep up with. But then add in creating content for Stories…then designing Highlights from those Stories…to going Live on Instagram…and also creating recorded video to upload to your IGTV channel…Instagram quickly moved from a simple, app-based platform of posting pretty photos to a full-fledged visual marketing + engagement platform based in original content creation.
Instagram Account Management Service
Are you feeling overwhelmed by all you can be doing with your Instagram Business account? Are you finding it hard to keep up with regular photo posting, let alone hashtag research? Is “Instagram engagement” on your list of things you would do if you had more time? Keep reading to learn more about our Instagram Account Management service and options.
Instagram Account Management (Standard)
- Posting photos or videos to your Instagram account, including writing captions, and using hashtags and emojis
- Researching hashtags to be used
- Liking and commenting on photos or videos posted by those you follow
- Liking and commenting on photos or videos posted by users using relevant hashtags
- Reposting (per client directives) others’ photos to your Instagram account
- Searching Instagram for other media that uses your branded hashtag
Note: Standard Instagram Account Management includes responding to private messages sent to the Instagram Account. If your Instagram account is tagged in another user’s Instagram Story, we will reshare that Story to your Story as well.
Instagram Account Management (Advanced)
Our Advanced Instagram Account Management service includes everything in our Standard Instagram Account Management package, plus:
- Instagram Story creation and posting
- Instagram Highlight creation and management
- IGTV video upload and publishing, optimization, and title/caption/link
Note: While it is highly recommended for a client to provide original media for posting on the Instagram Business Account, it is not required for Instagram Account management. If a client has a website, blog, or online store, we can capture images to use on Instagram.
We’re ready to dive as deeply into Instagram as you would like, and can adjust our Instagram Business Account management offerings as needed.