Recommendations & Reviews: Why & How to Ask your Customers

You’ve been in business for a little while. You’ve built a good client roster or list of customers who have purchased from you. Now you want to earn even more business by harnessing the power of a solid review.

We all know that in this online world, there are people who seek out reviews before making a buying decision. It could be shoe shoppers who want to hear from those who previously purchased the same pair of heels. It could be a homeowner wanting to hire the best landscaper for their yard. It could be a prospective patient curious to learn more about other patients’ experiences with a specialist. Or it may be someone seeking some type of professional service like legal representation, tax help, or more.

Reviews and recommendations can be powerful sales tools because they add validity to what you are offering to customers, and from someone other than you, the business owner, talking about how awesome you are. They also can be the deciding factor in buying decisions. Several social media platforms and websites offer a review or rating functionality, so increasing the number of reviews you receive on each respective site helps build your presence on each site while also generating original content for you to use on your social media channels and on your website. And for Google reviews specifically, more reviews and a good star rating can impact where your business listing ranks in comparison to competitors (with fewer reviews and a lower star rating average).

Recommendations & Reviews: Why & How to Ask your Customers

How to Ask Customers for a Review

Before you start working to collect reviews of your business and products or services, get organized! Create a list of all the clients you have who you could ask to leave you a review. Next, think about all the sites where a review or recommendation could be left for you. For example, you or your business might have a presence on:

  • Facebook
  • LinkedIn
  • Google
  • Yelp
  • Plus industry-specific sites (e.g. The Knot for bridal industry providers, Zillow for real estate agents, Houzz for interior designers and home improvement contractors, etc.)

After that – especially if you are a spreadsheet type of person – you can create a master chart to keep track of every client you asked for a review, what platforms you requested they leave their review, and when you received a review from each person. Bonus points for also tracking when/if you thanked them for their posted review and if you’ve used that review as part of your social media content.

It’s going to be hard to remember everyone you should ask and have asked for a review without writing it down. Plus, it’s going to be more manageable for you if you steadily request reviews over several weeks or months, especially if you are concerned you might trigger something on a profile or listing due to it receiving a flood of reviews in a short period of time.

Requesting a Review or Recommendation

First, if you’re willing, you can ask current clients to leave you a review in person or by phone. These might not be methods that everyone feels comfortable with, but these are 2 ways to go about requesting a review. 

It’s probably easier for you as the business owner and for your clients if you send an email, though. Why? Because you can include information on where to visit to leave a review, and include a link (or links) a client can simply click on. 

When contacting a client to request they write you a review, make sure you point out how valuable a review can be for a business, how much you appreciate them and your working relationship, and that you are grateful for their help by writing a review for you. It’s also helpful to point out how quickly your request can be completed. For example, “Please click here to leave us a review on Google. It should only take a minute or two to complete.”

Once you’ve gone through the steps to start asking for a few reviews, the process gets easier (and more comfortable). After you finish up requesting reviews or recommendations from your initial list of clients or customers, don’t expect this job to be done! Make it a habit to update your list or spreadsheet every quarter with new clients, and repeat the review request process with them.




  1. How to Request a LinkedIn Recommendation - […] of websites like Google, Yelp, TripAdvisor, Zillow, BBB, and Angie’s List, to name a few. Businesses want to receive…

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