Customizing your Feedburner Email Feed

Now that you’ve finished setting up Feedburner and your email subscription option, you can move on to less-techie and more-exciting tasks like customizing your email feed. This post covers how to add the post title to your email subject, include an image in your email, and change the colors, font style and font size of your posts. All of these changes are performed on the same page within your Feedburner account.

How To Add Your Post Title to your Email Feed

1. Sign into Feedburner. Choose Publicize –> Email Subscriptions –> Email Branding.


2. Next to your site’s name in the “Email Subject/Title” field, enter: ${latestItemTitle} and Feedburner will do the rest.

How to Add your Logo to your Email Feed

3. You first need to upload your logo to a site like Photobucket that hosts images for free. After selecting the image you want to use for your feed, click on it, then “Get Link Code” and highlight the contents of the “Direct link for layout pages” field.

4. Just below the section in Feedburner where you added a line of code to include your post title in your feed emails, there is a field labeled Logo URL. Paste the Photobucket link into this field.

email feed

5. Now that that’s done, you can change the font style, size and color of your feed in the section below the “Logo URL.”

email feedChanges that you make are visible in the preview at the bottom of the page.

RSS email feedBe sure to click Save when you are satisfied. Then check your email the next day to see the fruits of your labor.


*This is the 3rd in a multi-post series on how to set up and customize Feedburner for your website.


  1. Jackie

    I just set up the email subscription the other day and now I can customize it! Thank you for all the great ideas!

  2. Miel Abeille

    This is totally on my to-do list!

  3. Kir

    thank you, just did this!!!! 🙂

  4. Sara

    Thank you for this tutorial. It was greatly needed. I was googling how to add a custom thank you page for the feedburner rss so that I can offer a free ebook to subscribers. Could you do a tutorial on this if you haven’t already? I’ll check out your site some more.

  5. Steve Z

    Thanks very much for these tips. I’ve been thinking about a variety of ways to improve the branding and response to various capabilities on my site and Feedburner is one I hadn’t thought of tweaking.

  6. Tracy @

    Thanks so much for this! If you want to set up your daily e-mail from Feedburner with summaries of your most recent blog posts (instead of the whole thing!), how do you this? I’d like people to actually have to visit the site instead of seeing everything on the daily e-mail. Is that possible?

    • Admin

      You can adjust full vs partial feed options within your blog.

      • Denise

        Hi! Can you be more specific about how to adjust full vs. partial feed options? Thanks!

        • Admin

          Hi Denise!

          If you are on WordPress, you can adjust full vs partial via your Dashboard. Visit Settings, then Reading Settings. From there you can select Full or Partial. Hope that helps!



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