YouTube is currently the #2 search engine and quickly gaining momentum as a popular social media platform for bloggers and businesses. On YouTube, a user can create their own channel to showcase their video uploads.

Creating a consistent online brand is important, and YouTube allows its users to customize the look and feel of their channel as well as optimize it for SEO purposes.

Eli Rose Social Media has its own YouTube channel.

The 2 bloggers behind VlogTalk – Where You’re the Reality Star wrote a post explaining several ways to customize your brand’s YouTube channel. It’s a great read.