When you have incredibly powerful advertising tools like Facebook’s Ads Manager and Power Editor, you’d have to be a fool to ever use the blue Boost button, right?

Not exactly.

Yes, the blue Boost button located in the bottom corner of your Facebook updates is pretty limited in what it can do for you, but that doesn’t mean it isn’t a worthwhile ads option that can serve a good purpose for your Facebook strategy. More or less designed to be used as a way to quickly and easily get an update in front of your Facebook Fans or your Fans plus their Friends, the Boost button is an excellent supplement ads tool. (Of course, you should be utilizing either Ads Manager or Power Editor for your major campaigns.)

5 Facebook Boost Button Benefits

• Get your current Fans reacquainted with your Business Page We all know how dismal Facebook’s organic Reach is, and we’ve worked hard to earn the fans that we have. Your fans have already shown that they like what you have to offer and that they trust you. It’s much easier and less expensive to keep current customers engaged than attempting to convert a cold lead. A short Boost here and there keeps you top of mind.
• It’s cheap and easy to use You can spend whatever you’d like when you Boost, but it has some convenient default ad spend levels starting at $5. You also simply choose the number of days you’d like it to run. Have a new blog post you’d like to get more eyes on? Boost it to your Fans for $5 for 1 day.
• When you have a lot of Fans What you might quantify as “a lot” is going to be different than the next person. However, once you’ve built up a healthy fan base, why not take advantage of advertising only to them? It’s not in the best interest of every campaign to try to look outside of the group of people who already clicked the Like button. Make it easy on yourself and appeal only to the people who already know you.
• When you are a local business In working with so many small business owners, we tend to also focus on local or regional markets. If you are a local business, boosting your content to Fans and their Friends could help you to connect to more people also in your service area (you can set a city + radius rule in your Boost).
• When you want some quick traction Sometimes, all it takes is a (paid) nudge to get some traction for your new post. Then once it has received some Likes and Comments, it can take on a life of its own.

So, sure, the Facebook Boost button isn’t going to be the leader in your Facebook or online advertising strategies, but it does has some excellent uses and is a helpful supplement ads option.