Your Google My Business listing is key to your business’ presence on Google search. Featured prominently at the top right side of Google search results for your business, you can create and verify an optimized Google business listing for your company. There are many features you should get acquainted with in order to maximize what your Google My Business listing can do for you.

Google Posts are one of the cool features you can take advantage of with your Google My Business listing.

So, what is a Google Post?

Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps. By creating posts, you can place your timely content in front of customers when they find your business listing on Google. 

Publishing Google Posts can directly impact the first impression a potential customer has of your business when finding you on Google since it gives you the chance to prominently feature a promotion, service or event you offer as part of your search listing. You could also use Google Posts to drive traffic to a blog post on your website.

How to Publish a Google My Business Post

From your Google My Business dashboard, click on the Posts tab on the left side.

You’ll be invited to write and publish your first (or a new) Google Post. 

Click in the “Write your Post” area to enlarge and begin writing.

Google Posts can be up to 1,500 words but Google recommends 100-300 words. Your Google Post can include up to 10 photos, videos, a link, plus a call to action button.

After clicking to upload your photo(s), you can adjust the crop.

You can opt to add a call to action to your Post. This is where you can use a link if it makes sense for the Post. You also have an option to click to call, and it will automatically use the business phone number associated with your Google My Business listing.

Your Call to Action options include:

• Book
• Order online
• Buy
• Learn more
• Sign up
• Call now

If you are publishing a Post to promote an upcoming event, you have the option to set the start and end date and time for that event within your Post.

Once your Google Post is all set, you can click to preview it so you can see what it would look like on Google before publishing.

After publishing, you’ll find this newly-written Post under the Posts tab. You can also click to share it to your social media accounts or via email. 

If you click on your new Post, you can edit it, delete it or view it on Google.

Google does provide analytics for your Posts, called Insights. You can also append some tracking code to the link used on your Google Post to be able to easily identify your Google My Business traffic in your website analytics.

Google Posts will disappear from a prominent spot in the Google search listing view after 7 days or a date specified in your Post. It is possible to locate past Posts on Mobile, however, by clicking on the Posts tab.

Having trouble with image post rejection? Here’s a link to Google’s documentation on photo rules.

COVID-19 Posts

Google introduced a new post type in Spring 2020 to allow businesses a specific way to update customers on any business news or updates that specifically relate to COVID-19.