Facebook Ads Account Audit Service

Facebook advertising (now transitioning to being called Meta advertising) is a cost-effective, highly-useful, self-service online ads tool. As long as you manage a Facebook Business Page and have a credit card, you can take advantage of Facebook’s extensive targeting options and ad types to run effective Facebook ads or Instagram ads for your small business. If you’ve managed a Facebook Business Page or Instagram Business account for any length of time, you’ve likely seen advertising prompts like, “This post is performing better than 95% of your Page posts. Boost this post for $10 to reach up to 1,100 people.” You may have acted on those ad teasers. You might have clicked the blue Boost button on some of your published Page posts. You may have even tried your hand at building ads inside Ads Manager. If you’ve attempted managing Facebook or Instagram ads, and either feel they didn’t perform the way you hoped or you want a trained eye to audit what you’ve done to make sure you are optimizing your campaigns in every way possible, our Facebook Ads Account Audit Service is a great fit for you.

Facebook Ads Account Audit Service

Review my Facebook Ads Account

Who Needs an Audit of their Facebook Ads Account?

Our Facebook Ads Account Audit Service is ideal for business owners who have run at least a few Facebook or Instagram ads themselves and intend to continue managing their own ad campaigns going forward.

Why Should I have my Facebook Ads Account Audited?

We’ve offered Facebook ads training and ads management services for years, often times being added to a Facebook ads account after a business owner has been running his or her own ads for a period of time. We have found, time and again, significant ways to improve our clients’ ads’ performance through a combination of auditing their existing targeting, ad objectives, ad placements, ad copy and media, and conversion events, plus analyzing past ad performance data. 

For example, we’ve seen things like:

  • Using an engagement ad objective when you want to send traffic to a link on your site
  • Very vague (and ineffective) targeting like males and females ages 18-65+ who like food
  • Weak ad copy with poor grammar and spelling, no call to action, and a poorly cropped image
  • Using a lead ad objective for a campaign that wasn’t designed to collect leads
  • Choosing “All Placements” instead of editing your ad placements so they are optimized for the ads you are running
  • Lack of pixel installation and warm audience creation
  • Missing domain verification

Better-performing ads means more of the results you want from your ads…while also getting more bang for your ad spend buck. What business owner wouldn’t want that?

What’s Included in my Facebook Ads Account Audit?

If you would like your Facebook ads account audited, you will receive written feedback on what’s working well for you, what should be changed with your targeting, ad copy, ad objective, placements, and ad media, as well as how these elements should be changed. 

Your Facebook Ads Account Audit includes a review and analysis of:

  • Up to 5 completed Facebook ad campaigns
    • Targeting used for those 5 ads
    • Other targeting options to consider
    • Selected ad objectives and placements for those 5 ads
    • Ad copy and media for those 5 ads
  • Confirmation of correct Facebook pixel setup and installation
  • Confirmation of domain verification and conversion event setup
  • Review of existing saved and custom audiences (and suggestions for additional audiences, if applicable)
  • Facebook ads analytics feedback 

Benefits of a Facebook Ads Account Audit

A Facebook ads account audit can benefit you in ways such as:

  • Improving your ad targeting
  • Creating new audiences (custom or saved) to use for future ad campaigns
  • Improving your ad copy, image or video use, and calls to action
  • Choosing the proper ad objective for the goal of your campaign
  • Correctly setting up your Facebook pixel, domain verification, and conversion tracking
  • Earning more leads, conversions, and click-throughs for the same or less cost
  • Giving you the expert direction you need to effectively manage your Facebook or Instagram ads in-house

Understanding what parts of your Facebook ad campaigns are working well for you and what parts need some modifications to perform better, is key for those small business owners managing their Facebook ads themselves. 

Example Results of a Facebook Ads Account Audit

Here’s an example of the difference between pre-audit and post-audit click-through rates and cost per clicks with one client. This data was for the same ad, but with new targeting and a corrected ad objective/type.

Pre-Audit Stats: Ads were costing $.92-1.04 per click and had click-through rates of 1.35-1.47%.

Post-Audit Stats: Ads were costing $.26-.27 per click and had click-through rates of 3.63-3.79%.

Example of Facebook Ads Audit results

If you have additional questions or are ready to get your Facebook ads account cleaned up, optimized, and working better for you, please fill out the form below and we’ll reply as soon as we can. If you prefer to call, our number is 901-496-3902.

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