Facebook Premiere allows Facebook Page admins to upload a pre-recorded video to their Page and schedule it to “premiere” at a set day and time as if it was a live video. Facebook Premiere videos are pretty much the best of all worlds:

• People who want to “get it right” can record as many takes of their video offline, and then upload the take that they are happy with to premiere on their Page.
• You can “batch” your video work by recording multiple videos in one sitting, and then scheduling them for future publishing.
• No more worries about making sure you go live on your Facebook Page at a regular date and time…scheduling your Premieres will make your video publishing consistent for you.

How to Setup a Facebook Premiere Video

To begin the process of setting up your Facebook Premiere video, start by clicking to write a new post for your Facebook Page. Depending on whether you’re using Creator Studio or from your Publishing Tools tab, your first steps may look a bit different. But once you have uploaded your video into your new Post draft, the rest of the process is the same.

Uploading a Video in Creator Studio

Click on the blue Create Post button, then Upload Video.

Uploading a Video in Publishing Tools

Next, click to upload a photo or video.

Navigate to the video file you’ll be using for your Facebook Premiere, and upload it.

While your video file is uploading, complete all the steps to title, tag, and optimize your video. In this step, you should give your video a title, add a description, add video tags to help your Facebook Premiere video be found in Facebook search, add your video to a Facebook Video Library playlist, select your thumbnail, add captions to your video, and more.

Facebook gives you a few options for your video thumbnail.

You can select from one of the 10 auto-generated images, upload a custom image, or choose an image from your video by moving – frame by frame – through your recorded video.

Once you’ve finished optimizing your video, click to move to the next step of scheduling your Facebook Premiere video.

In this next step, you have the choice to publish the video right away, post the video as a new release, schedule its premiere, schedule as a regular Facebook post, backdate the video, or save it as draft.

When you click on the radio button next to the Premiere option, you can choose the date and time in the future to publish your video premiere. 

You can also upload an image to use for the Facebook News Feed announcement post that publishes to your Page and the feed, notifying your Page Likers of your future premiere.

You have the option to make your Facebook video available on other Pages that you administer, as well as select from moderation options including turning off reactions, comments, and share.

You can also connect your video to a donation button to support a nonprofit.

Once you click on the Publish button, your Facebook Premiere announcement post will publish on your Page.

You have the option to edit the details of the post and the video premiere, and people can click to be reminded when it’s time for your Facebook Premiere to start.

If you click on the “Admin Only: Edit Your Details” link, you can replace the video you are premiering as well as change the date and time for your Premiere, as well as the image.

When your Facebook Premiere Video Goes Live

One minute before your scheduled Facebook Premiere, you’ll receive a notification that your Premiere is about to publish. If you visit your Premiere post, you’ll see Facebook counting down to it going live.

When your Premiere video publishes, it will begin to play and you’ll see “Premiere” in the upper left corner.

Hopefully, the addition of Facebook Premiere enables more small business owners to produce more video content, and publish it in a consistent fashion.