by LizJostes | Apr 20, 2020 | Small Business
Public relations is somewhat of an uncertain specialty for small business owners. Is it marketing or advertising? Is it buying media placements? Is it reputation or crisis management? That’s why I invited a colleague and friend, publicist Michelle Tripp of Hip... 
by LizJostes | Feb 10, 2020 | Small Business, Social Media
Is your social media strategy just so-so and you’re looking for ways to improve it? Or maybe you feel it’s moving along pretty well, but are ready to up-level your social media game? Once you’ve made sure that you aren’t committing these 4... 
by LizJostes | Jan 13, 2020 | Small Business, Social Media
You’re a small business owner with a couple social media accounts. You’ve asked your friends to follow your business accounts, and gotten some initial Likes. You hung up a sign on your front door with a Facebook logo and a “follow us!” message.... 
by LizJostes | Jul 1, 2019 | Small Business
You’re a small business owner who has all their online marketing essentials in order, including a website. You understand that your website is your online home base, and where all your other online marketing efforts are directed. But do you know how well your... 
by LizJostes | Jun 17, 2019 | Small Business
You’re a small business owner or independent professional who wants to incorporate video marketing as part of your overall marketing and advertising strategy, but aren’t sure how or where to get started with it. You might have heard about the popularity of...
