by LizJostes | Oct 5, 2016 | Social Media
So, you already know how to create a custom audience from your all website visitors (using the remarketing (a.k.a. retargeting) pixel) and advertise to them on Facebook. You know that you can upload a list of your email contacts (from your MailChimp subscribers or... 
by LizJostes | Jun 27, 2016 | Social Media
Facebook ads are an incredible online advertising tool. Incredible targeting options Incredibly affordable Incredibly flexible, allowing tweaks to text, imagery, and targeting “on the fly” I will sing the praises of Facebook ads all day long. But are... 
by LizJostes | Dec 7, 2015 | Social Media
After initially introducing the Facebook Pixel as a (powerful) way to track people who have visited your website while logged into Facebook, Facebook simplified its pixel process by moving to a one pixel system. The Facebook Pixel allows you to both track and... 
by The E R Team | Mar 30, 2015 | Services, Social Media
If Facebook or Instagram are part of your small business’ social media and online marketing strategy, and you want to be as effective as possible with the content you post to your Meta accounts, then setting aside part of your advertising budget for Facebook ads... 
by LizJostes | Jun 25, 2014 | Social Media
As more and more Facebook Business Page admins get used to the idea that Facebook is a pay to play platform, the challenge has moved on from trying to achieve (reasonable) organic reach, to trying to achieve fantastic results with Facebook ads (and affordably, too)....
