The start of a new year is a common time to reflect on the past and plan for the future. But regardless of the time of year, it’s always important to perform periodic reviews on yourself and your business to be sure the information you’re presenting online and off is current and consistent.
Below is a checklist of 10 things to review.
When was the last time you reviewed…?
- Your bios? This includes all your social media profiles as well as your About page and any other personal or business branding sites like About.Me or Brand Yourself.
- Your branding & imagery? This includes social media avatars, profile backgrounds, cover photos and the photo of you that is used on your website or blog.
- Your business cards? Is your contact information still correct? Has your business tagline or branding changed?
- Your email signature? This might be the signature function that is built-in from your email provider, or a separate tool like WiseStamp.
- Your outgoing voice mail message? I found out the hard way that an iPhone system update caused my outgoing message to return to its default setting, and had to re-record it.
- The content on the static pages of your website?Â It’s pretty common for someone to write copy for their website’s pages, publish them, and then get back to their daily business tasks without giving those pages another thought. If a good chunk of time has passed since you’ve last read through your pages, you might find that some freshening up is in order.
- Your mission statement?Â Businesses and brands grow, change and evolve over time. Your current company vision and goals might be different than when you started. Take some time to review and revise as necessary.
- Your list of products or services? Much like your mission statement, there’s a good chance that after a year, there’s been some kind of change made to your list.
- Your experience? Many people mention the number of years they’ve been doing what they do, client testimonials, or industries or clients served. Most likely modifications will need to be made to reflect the passing of another year or growth of your business.
- Your terms & conditions?Â This includes wording on invoices, proposals and contracts.
What items would you add to this review list?