Over the past few years, Facebook has made a clear, definite shift towards a “Pay to Play” model. The online marketing budgets for Facebook really do need to include some dollars earmarked for paid promotions in order to get business messages out to the fans of those Facebook Pages.
In terms of fan growth, however, you don’t always have to spend in order to grow thanks to the Facebook Business Page “Invite Email Contacts” option.
How to Invite your Email Contacts to LIKE your Facebook Business Page
From the grey button with 3 dots in the bottom right corner of your cover photo on your Facebook Business Page, click on the “Suggest Page” option in the drop-down menu.
The pop-up box that appears offers a handful of popular options, including common email newsletter providers like MailChimp. You can also choose the “Upload Contact List File” option, uploading a .csv file of your email addresses.
We use MailChimp as our email newsletter provider. I followed the instructions to export our contact list.
MailChimp will let you know when the export of your contact list has started. You will receive an email with your .csv file attached.
Next, you need to upload your newly-exported .csv file to your Facebook Business Page.
Facebook will provide you with a preview of the email that will be sent to your email contacts.
Here’s what the email looks like that your contacts will receive.
As someone who has received Facebook invitations to email addresses she doesn’t have associated with her Facebook account, I know this isn’t a fool-proof, perfect approach. However, you have a much better chance (and easier time) converting someone who is already familiar with you and your business, into a fan. Plus, it’s completely free to do, and as your email list grows, you can can try inviting all your new contacts to your Facebook Business Page, too.
Do you keep an email list of current and potential customers?