Launching Your Business: What to do While You’re Waiting

So, you’re finally launching your own business. You’ve got a wonderful product, you’ve figured out packaging and you just launched your website. Now what?

Business Pre-Launch

While it’s tempting to sit around staring at your site and waiting for orders to roll in, this isn’t the most productive way to make sales.

1. Blog for Your Business Blogging for your Business is an excellent way to drive traffic to your business, educate your customer on your product and show real world examples of its use. Ultimately, it’s a new business’ ideal online marketing tool. Plus, once business picks up, you may find you have less time to sit down and write a blog post. So why not stockpile some now?
2. Run Facebook Ads Facebook Ads’ unique targeting options and three potential ads tools give you lots of flexibility in the campaigns you run. It’s a great way to not only grow your Facebook page but to encourage new potential customers to visit your website.
3. Or you could run a Google Adwords Campaign Hate Facebook? That’s fine by me. But you do likely need some paid advertising in order to entice new potential customers over to your freshly launched business. You can’t rely on just your friends and family as customers for life. So why not run a Google Adwords campaign and try to drive some new potential customers to your website. What better way to while away the hours than doing something to actively reach your target market?

Listen, I know your product is so great that it speaks for itself. But in order for it to do that, people need to be able to find you somehow. This is true even if you have a brick and mortar store (although it’s even more true if you’re only selling online). So rather than sitting around waiting, use this launch period as a time to make things happen. It just may be the most productive marketing period you ever have.


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