If you’ve committed to blog for your business, take a moment to pat yourself on the back. Business blogging has a long list of benefits for your company, sales, and website SEO, while also being the marketing task a small business owner is least likely to take up. I applaud you for deciding blogging will be part of your marketing, and want to help you move on to your next step: developing a voice for your business blog.

How to Develop your Business Blogging Voice

Deciding that you are going to write blog posts for your business website naturally leads to 1 of 2 next conundrums:

• What do I write about?
• What “personality” do I take with my writing?

If you need some ideas of what to blog about, visit our previous post to get the help you need. If you are ready to tackle developing your blogging voice, continue reading below.

Here are the 3 things to consider when developing a voice for your blog:

1. Who Your Reader Is Are you writing for your peers or customers? Is your business a B2B or B2C? Do you need to make difficult topics, simple to understand (legal, financial, etc.)? This will greatly impact the depth of detail for your writing along with the use of industry jargon. 
2. How You Want Your Brand Represented Do you want to maintain the highest level of formality and professionalism, or is it critical to you that your company comes across as approachable and easy to partner with? The ‘vibe’ of your brand comes into play here with regard to how you approach your blog writing style.
3. How You Speak To and Interact With Your Customers Do you prefer to keep things casual and light-hearted when you communicate with your customers? Are you a bit of a jokester? Are you more of a “Dear Mr. Charles” instead of a “Hey Chuck” type of business owner? Your blog represents your company and you as the business owner. Make sure the style of how you’d communicate with a customer or prospective customer in person, on the phone or through emails is consistent with how you write your blog posts.

When in doubt, think about what you’d do in real life. How would you communicate with a person who walked into the store or called on the phone? There are nearly endless parallels between conducting business offline and online. Write in the way you’d speak. Write how it feels comfortable to do so. That’s how you know you have found your voice.