Creating content – any type of content – requires ideas and a plan. All businesses should intend to create original content to use as part of their marketing.
Thanks to technology, recording and posting video content has never been easier. You don’t need anything besides your smart phone or laptop to begin recording videos that are useful for marketing your small business. Just add in some good lighting and a pleasant background, and you’re set!
Video is an effective type of content to use to market your small business because it provides you with a way to develop a deeper connection with your current customers. Customers and potential customers can hear and see you, meet your employees, see your small business in action, and learn about all that you have to offer them.
If you are planning to implement video into your small business’ marketing plan, here are 9 content ideas to get you started making your small business videos.
9 Video Ideas for your Small Business
- Introduce yourself, your employees, or your business through a series of videos
- Blogging isn’t your thing? Answer common FAQs you get from customers, through your videos. You can even embed those videos into blog posts so you are publishing fresh content on your site at the same time.
- Demonstrate your expertise in your field with informational, educational videos. Think: How Tos and Whys
- Demonstrate how a product or service works
- Provide a tour of your brick and mortar location
- Record and post client video testimonials.
- Share a company announcement on video
- Turn your blog posts into videos using Lumen5
- Interview other business owners who provide products or services that complement what you sell. e.g. If you are a real estate agent, interview a mortgage broker about types of mortgages or what paperwork people need to gather before applying for a home loan.
Another big benefit to video marketing is that videos can be used – and reused – in many ways. The same video that you make for your Facebook Business Page can be uploaded to YouTube, LinkedIn, Instagram, Pinterest, and Twitter (pending video length). If you upload your video to YouTube or Facebook, you have the option to embed the video into a blog post or website page as well.
If you have any type of online presence for your small business, you most definitely have at least a computer, a smart phone, or both. And now you have 9+ ideas for video content. What are you waiting for?