by LizJostes | Jun 19, 2017 | Our Awesome Content, Social Media
Creating strong Facebook ads that perform well for your goals isn’t a simple process. You can’t even start building an ad without selecting what type of Facebook ad you’re going to run. Then there’s image selection. Then writing effective copy....
by LizJostes | May 8, 2017 | Our Awesome Content, Social Media
Pretty much across the (social media) board, the first thing that catches your eye about any type of social media post is the image that’s being used. Obviously, images are necessities for social sites like Instagram and Pinterest, but it’s even been...
by LizJostes | May 1, 2017 | Our Awesome Content, Social Media
If video is part of your social media content plan (and it should be!), you’re in luck because Facebook lets you build custom audiences of people who viewed your videos. You can create audiences of viewers from whichever videos you want, and of people who viewed...
by KristinZaslavsky | Apr 10, 2017 | Our Awesome Content, Social Media
There are more and more ways to reach customers these days. At times, it can feel overwhelming or like you have to be everywhere at once. We’ve said before that you should only pick the platforms you can maintain and that you need to respond to customers if they...
by LizJostes | Feb 27, 2017 | Our Awesome Content, Social Media
Facebook advertising has all the same benefits as traditional forms of advertising without having any of the drawbacks of traditional advertising options. That means Facebook advertising is a popular way to reach millions of people while also being trackable,...