by LizJostes | Dec 12, 2016 | Small Business
I had a couple phone calls with a prospective client recently. The calls were very productive. He had lots of questions about all the different ways he could be successful online and understanding how the various online marketing tools and tactics we talked about can... 
by LizJostes | Jan 18, 2016 | Tools/Apps
Google Analytics “out of the box” is an exceptionally valuable website analytics tool. Considered the most accurate analytics tool you can use, it can feel overwhelming to new or even casual users. Google does have a few other products that integrate with... 
by TomLogue | Dec 9, 2015 | Our Awesome Content, Small Business
It’s Fall, soon to be Winter. For some people that means pumpkin spice lattes, or snuggling by the fire, or decorating for Christmas. For me, it means leaves. Lots and lots of leaves. This weekend, we raked. I raked. My wife raked. The kids… well, they... 
by LizJostes | Dec 7, 2015 | Social Media
After initially introducing the Facebook Pixel as a (powerful) way to track people who have visited your website while logged into Facebook, Facebook simplified its pixel process by moving to a one pixel system. The Facebook Pixel allows you to both track and... 
by LizJostes | Sep 16, 2015 | Our Awesome Content, Social Media
For a long time, there wasn’t much of anything in the way of native Twitter analytics. If you connected your Twitter account to a social media management tool like a Sprout Social or a HootSuite, or used Buffer or bit.ly, you had access to analytics that way....
