by LizJostes | Mar 18, 2019 | Our Awesome Content, Social Media
As you work to plan your social media content strategy, and you sort through what content you’ll create, what platforms and marketing tools you’ll use, and the nature of the curated and original content that will be posted to your brand accounts (thus... 
by LizJostes | Feb 11, 2019 | Our Awesome Content, Social Media
Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what... 
by LizJostes | Feb 4, 2019 | Our Awesome Content, Social Media
Small businesses that have collected at least some customer reviews, either by directly asking customers to do so or being lucky enough that their customers proactively leave a review for them on a relevant social media platform or directory listing, might as well... 
by LizJostes | Jan 14, 2019 | Our Awesome Content, Social Media
Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from... 
by LizJostes | Nov 19, 2018 | Our Awesome Content, Small Business
Businesses of all kinds are very much living, breathing entities. In fact, it’s normal for businesses to grow and change over time. Many businesses will follow a pretty direct, straight path, while others will take a more noticeable turn here or there. Big (ish)... 
