by LizJostes | Jun 10, 2019 | Small Business
There are many reasons why a small business might rebrand themselves in the marketplace. You might be expanding what you sell or you might be niching down. You might have developed a partnership with another business or even purchased another business and need to... 
by LizJostes | Apr 29, 2019 | Small Business
Creating content – any type of content – requires ideas and a plan. All businesses should intend to create original content to use as part of their marketing. Thanks to technology, recording and posting video content has never been easier. You... 
by LizJostes | Apr 15, 2019 | Small Business, Social Media
Developing processes for your online marketing strategy (and, really, anything else in your small business) makes your day-to-day more efficient and less hectic from time, organizational, and stress standpoints. Processes typically also make your efforts more... 
by LizJostes | Mar 18, 2019 | Our Awesome Content, Social Media
As you work to plan your social media content strategy, and you sort through what content you’ll create, what platforms and marketing tools you’ll use, and the nature of the curated and original content that will be posted to your brand accounts (thus... 
by LizJostes | Feb 11, 2019 | Social Media
Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what...
