by LizJostes | Mar 28, 2013 | Social Media
While speaking about social media and business to a crowd of retailers at a national expo in January, one of the attendees raised her hand and asked what advice I had for a small business owner who was about to “go social” for her business. At the time, I... 
by LizJostes | Feb 25, 2013 | Social Media
A great thing about social media is that if you are connected with someone on one platform, chances are pretty good that it makes sense to connect with them on other platforms, too. If you follow the best practices for Pinterest and fully populate the available... 
by KristinZaslavsky | Feb 7, 2013 | Social Media, Tools/Apps
For most social media platforms, there are numerous tracking and reporting tools you can use to understand more about your followers. For Instagram, one of the easiest measurement tools you can use is Instafollow. Instafollow is a downloadable app (for Apple and... 
by LizJostes | Feb 4, 2013 | Tools/Apps
All of us are looking for fast, easy-to-use tools to help us maximize and improve our social media profiles and presence. Some popular tool options that we love include Who.Unfollowed.Me, ManageFlitter, The Twit Cleaner and EdgeRank Checker. After reading this post,... 
by LizJostes | Jan 7, 2013 | Social Media
There’s been a shift in the recommended best practices for Facebook with regard to optimizing EdgeRank, the algorithm that controls what updates are shown to users. In the past, well-crafted text, a question or call-to-action and a photo comprised the perfect...
